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We’re we’re Q: Why are Environmental, Social and Governance factors important? A: Jeremy Richardson When it comes to investing, not everything that counts can be counted. So things like culture, human capital, innovation, organizational health, speed of decision making – these are all critical aspects of the long-term viable success of the business and yet you will not see any of that within traditional financial reporting. A: Melanie Adams At RBC GAM, all of our investment teams integrate ESG into their investment management process. We believe that ESG integration has potential to enhance the long-term risk-adjusted returns of our portfolios. A: Habib Subjally, Senior Portfolio Manager and Head, Global Equities, RBC Global Asset Management (U.K.) Limited The way a company manages its environmental, social and governance responsibilities is the hallmark of a sustainable business. We realize financial analysis is important, but we need to spend a lot more time analyzing the non-financial aspects. This is what differentiates an average business from a great business.