Page 25 - Newcom

“LETTING PEOPLE UNDERSTAND YOUR PERSONAL STORY MAKES IT INTERESTING AND NOT ESOTERIC.”
ensures thick- ngered prospects can nd them online. It only costs about $10 a year to own a web address.
Over the next year, Fitzgerald plans to get compliance approval for the name change and hire a marketer to help with a logo and tagline design.
Fitzgerald’s also enthusiastic about LinkedIn, and is following McCabe’s advice to connect her personal and company accounts.
But she’s hesitant about other social media. She’s concerned about compliance approval and the time demands of Twitter and Facebook. As a mother to two boys, she’s trying to maintain a healthy work-life balance.
“I’ve got to have a life outside of here too, and I want to devote my time to working with my clients,” she says. Still, McCabe has helped her understand why these sites are important, so as
a team, the of ce will be learning about social media and Fitzgerald may get staff to use it in future. AE
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0007020_M4544_4C.indd 1 9/4/14 4:52 PM
What to expect from a designer
A designer will show you his or her portfolio with relevant samples of previous work. If you like what you see and sign a proposal, you will pay a deposit and the designer will get to work.
A typical work ow offers you two or three options for a logo, with up to three re nements to the chosen design. Once the logo is creat- ed, the designer will make business cards, a website, Twitter icons, and other assets, as outlined in the proposal. Some designers charge per project, but most charge for their time, so expect to pay more if you have many changes or want to see more options. And remember, working with an agency is more expensive, but you get more service and quicker turn-arounds.
Average costs for a freelance designer are:
Logo: $750 to $1,500
Process: A graphic designer will design three initial logos, and then work with up to three re nements of the selected design.
Business card: $175 to $350 per side
Process: A graphic designer will create two potential layouts, and then provide two re nements of the selected design.
Website: $3,500 to $7,000 for a starter site
Process: A designer will create two potential looks, a site map and wireframes for ve to 15 pages, with up to two revisions. Once ap- proved, the designer will code the site and create the necessary les. Bespoke programming drives up costs.
DESIGNER COSTS