Page 20 - Newcom

ADVISOR MAKEOVERS
by JESSICA BRUNO, content editor of Advisor Group
We help one advisor market her successful business
THE CHALLENGE
MARKETING
THE EXPERT
20Yearsinthe business
*Emily Fitzgerald and her rm are a composite.
THE ADVISOR
Emily Fitzgerald*, CFP, CIM, Blackburn Fitzgerald Financial Services*
City: Years in the Sackville,N.S. business
Clients:
About 400 households and600clients
Minimum: $500,000
Compensation style:
Fee and some commission
Maureen McCabe, McCabe Marketing, Toronto
TIP: Have your email on all marketing materials, including business cards and letterhead